Proposals for a digital marketing strategy are usually at least ten pages long, but the most important things have been condensed into a list of the first steps to make things a bit easier to handle at first. This list is by no means complete because there is an endless amount of things to consider when working on a digital marketing strategy.
Get started with your digital marketing strategy
Start with defining your goals
What are the goals of your client? Does he want a long queue of customers every day? Does he want a handful of high paying customer on whom he can take his time? Define your goals and objectives clearly to ensure that all your efforts are geared towards meeting them.
List your key performance indicators
How are you measuring your online success? Are you looking for visits to a website? Direct bookings? Product purchases? Ask yourself and your client: What does a successful business like your client’s look like in a digital space? Does he have thousands of likes with a low conversion rate or a small community of passionate followers who click on every link?
Define your target audience
Who is your ideal customer? Where do they hang out online? What do they do online? Work out exactly who you are speaking to before you start to choose your digital marketing platforms and create your message.
Define a content marketing strategy
Come up with a compelling content marketing strategy to increase your brand’s authority in the field, to promote product knowledge, educate visitors, shorten the sales cycle and much more. Consider content marketing in the form of blog posts, guest posts on your blog, guest posts on other blogs, video logs, podcasts, ebooks, whitepapers, and more.
Choose one social media platform
Focus on doing a great job on one social media platform before you even consider adding another. Pick a platform where you know your target audience hangs out and learn as much as you can about the platform’s possibilities and limitations. Deliver a great experience on your chosen platform.
Start building an email list
Lead magnets are essential to most email list building strategies. They help to bridge the gap between people who merely visit your site and those who buy your products. You can turn your social media fans and followers into your biggest source of traffic and revenue with irresistible downloads and resources. Read more about lead magnets here: Lead magnets
Create killer email campaigns
Work with a knowledgeable email marketing strategist to set up newsletters, auto-responders, and triggers to automate your email marketing as much as possible. With a little bit of expert help, you can start seeing the subscribers roll in without lifting a finger. Don’t send too often or use any forbidden words – you can negatively affect your domain’s spam score.
Consider placing banner advertisements
You can consider pay-per-click (PPC) advertisements on a number of networks like DQ&A, Google Adwords and more. There is a lot of debate whether these banner ads are effectively or worthwhile, but you can do your own testing to see for yourself.
Broaden your scope with other forms of marketing
Find out what other forms of marketing the client is using already and make the most of what’s there already. It’s easier to work with what’s there than to reinvent the wheel.
It’s fun and exciting to put together a digital marketing strategy, whether it’s for a small business or a large corporation. The more creative freedom you have, the bigger and more impressive the campaign can be. But stick to the basics as we’ve outlined above and you’ll be off to a great start.