Lead magnets are essential to most email list building strategies. Lead magnets help to bridge the gap between people who merely visit your site and those who buy your products. Turn your social media fans and followers into your biggest source of traffic and revenue with irresistible downloads and resources.

The sad truth of the internet is that 95% of website visitors won’t buy anything from you on their first visit. It takes time to build trust and gain loyalty from your target audience before you can begin to make a sale.

One of the best ways to turn your website visitors into leads and eventually into customers is to offer a free resource or download in return for their email address. This win-win situation allows you to contact the visitor again and the visitor leaves feeling that you offer a valuable, gracious service to your customers.

What is a lead magnet?

A lead magnet is a free offer in return for a visitor’s email address.

Lead magnets come in many shapes and sizes depending on the industry and the target market. It’s important to tailor your lead magnet to your target audience, not only in terms of content, but also in format. It’s no use producing a great lead magnet in the form of an HD video for residents in Ethiopia who don’t have access to broadband internet.

Gone are the days when you could merely ask your visitors for their email address and you’d have a 2 000-strong list by lunchtime. Due to the amount of email that people receive and the novelty of “You’ve got mail” having worn off, it’s not effective anymore to merely ask someone to join your newsletter. If you want someone to join your email list, you’ve got to offer them something valuable in return.

That’s where lead magnets come in.

Types of lead magnets

  • E-book and whitepapers
  • Mini-courses
  • Video or video series
  • Audio recording or podcast
  • Free courses, webinars and other educational tools
  • Assessments or tests
  • Free trial for software
  • Demo account for software
  • Free membership accounts
  • Free coupons or vouchers
  • Free shipping on orders
  • Free gift with first order
  • Shopping guides
  • DIY guides and instructionals

I am here to help you craft killer lead magnets to build email lists full of dedicated and loyal subscribers who will turn into loyal customers. Give me a shout on hello@marilize.co.za if you want to start creating your lead magnet today.

Need more lead magnet ideas?

Download my list of 100 lead magnet ideas to start building your email list today.